On the strength of the branding and marketing campaign developed and executed by Fade In Studio, DLE raised $24 million in equity and became a publically listed company on the Toronto Stock Exchange.
DLE acquired a diverse group of top-tier talent from South Africa, Namibia, Canada, and Australia for their mining operations and key corporate roles. DLE have built thriving relationships with local community members and business within Namibia and have earnt the support of local community leaders and even the Namibian President. With strategic marketing objectives reached Fade In and DLE’s efforts were acknowledged further when their campaign won 2 Silver and 3 Bronze awards at the 2020 Telly Awards competing against agencies and campaigns from 20 countries. Since, Desert Lion Energy sold to an Australian lithium mining company, Lepidico.
Over the period of 2 years, Fade In Studio partnered with our sister company, New Media PR, developed a complete brand from the ground up, and created 3 highly impactful promotional videos that returned millions in investment.
Client: Desert Lion Energy
Services: Pre- Production, Production,
Post Production
Broadcasters: CNBC, BNN
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