Li-CYCLE

Our work with Li-Cycle is a huge success story that we love to celebrate. Li-Cycle began as a start-up in 2016, developing a commercially viable and eco-friendly way to recycle lithium-ion batteries, and was the only technology to successfully recover lithium in the process.

Fade In Studio has been working alongside Li-Cycle since the company’s inception in 2016, with our first project to develop an engaging and cinematic presentation, in an effort to help raise start-up capital. Upon completion, the project helped raise over 7 million dollars for Li-Cycle and the company entered a new development stage.

Since 2016, Fade In Studio has become Li-Cycle’s brand ambassador, representing Li-Cycle with world-class marketing campaigns. From concept through to delivery, Fade In Studios has crafted dozens of custom productions including; annual investor relations campaigns, animated explainer videos, cinematic advertisements including an ad in Times Square, site safety inductions, and various corporate presentations. This work has been seen across the globe and featured on CNN, BBC, CNBC, Business Insider, and many more.

Li-Cycle is now listed on the New York Stock Exchange with over $1 billion market capitalization and has grown to be the largest lithium-ion battery recycler in North America. Fade In Studio brought a burst of creativity to the investor relations sector, which inspired a new phase of communication standards in the space.